SG Electrical
Twenty years of immaculate work, presented like a clip-art flyer. We made the brand match the workmanship.
The business
SG Electrical is a Shropshire electrical contractor doing careful, high-specification work in period homes, barn conversions and small commercial fit-outs. The quality of the work was never in question — the yellow lightning-bolt website simply didn't say so.
The brief
Look like the established, specification-grade outfit he already is, and stop the admin eating his evenings.
2x
Quality of enquiry
5h/wk
Admin time saved
+30%
Average job value
Before & after
The same business, told properly.
Before
- Clip-art logo and clashing yellow and blue
- No project photography whatsoever
- Every enquiry arrived as a phone call
- Nothing to show accreditation or standards
After
- A restrained industrial identity in graphite and brass
- Project galleries of finished installations
- Structured enquiry form that qualifies the job
- Accreditations and certification front and centre
What we did
- 01Brand identity: logo, palette, van livery and workwear
- 02Website with sector pages and project case studies
- 03Qualifying enquiry form with photo upload
- 04AI automation to triage and reply to enquiries
- 05Quote template and document design
- 06Local SEO across Shropshire and the Marches
Next projectMy Classic UK
Start a project