My Classic UK
A classic car community with thousands of photographs and nowhere good to put them.
The business
My Classic UK is a growing archive and community for British classic car owners — restorations, road trips, concours entries and everything in between. Years of contributions had built up in a dark, tiled, table-based site that made the cars look small and the community look dated.
The brief
Give the cars the room they deserve and make the archive genuinely browsable.
3.4x
Pages per visit
-72%
Load time
+120%
Submissions
Before & after
The same business, told properly.
Before
- Postage-stamp thumbnails in a table layout
- Dark tiled background and bevelled headings
- No way to filter by marque, era or event
- Painfully slow on mobile
After
- Full-width galleries with proper image handling
- A confident editorial layout built for photography
- Filtering by marque, decade, event and owner
- Fast, lazy-loaded and mobile-first
What we did
- 01Editorial art direction for a photography-led archive
- 02Rebuilt gallery system with filtering and search
- 03Owner submission flow with moderation
- 04Feature article template for restorations
- 05Image optimisation and performance work
- 06Structured data for event and vehicle listings
Next projectBridgnorth Cliff Railway
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