River Severn Canoes
A family canoe hire business on the Severn, rebuilt around one thing: getting people on the water without a phone call.
The business
A family-run canoe and kayak hire outfit working a beautiful stretch of the River Severn, from gentle afternoon paddles to full-day guided descents. Everything ran on phone calls, a paper diary and a website that hadn't been touched in over a decade.
The brief
A brand that feels like the river, and a booking journey that works with wet hands on a riverbank.
61%
Online bookings
6h/wk
Admin time saved
+35%
Repeat trips
Before & after
The same business, told properly.
Before
- Clashing colours and stretched photography
- Booking by phone only, during office hours
- No pricing clarity for groups
- Zero search visibility outside the town
After
- A calm, river-led identity in slate blue and reed green
- Online booking with live availability
- Transparent pricing for routes, groups and full days
- Ranking for canoe hire across the Severn valley
What we did
- 01Full brand identity: logo, palette, typography and signage
- 02Website with route guides, difficulty ratings and river conditions
- 03Online booking and deposit payments
- 04Photography direction on the water
- 05Automated pre-trip safety emails
- 06Seasonal SEO for the summer booking window
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