Avani Hair Design
A salon whose interior was quietly beautiful and whose website was quietly awful. We closed the gap.
The business
Avani is a small, highly skilled salon with a devoted local following and a genuinely lovely space — warm plaster, brass, real plants. The website was a purple template that looked like every other salon in the county and undersold the experience completely.
The brief
Make the online experience feel like walking through the door, and let clients book at 11pm.
+42%
New clients
-70%
No-shows
48%
Bookings out of hours
Before & after
The same business, told properly.
Before
- Generic stock model, no sign of the real salon
- Purple gradient template used by dozens of salons
- Price list hidden in a PDF
- Booking only by phone or Instagram DM
After
- Real photography of the space, team and work
- A quiet, warm identity that matches the interior
- Clear, upfront service and pricing structure
- 24/7 online booking with deposits
What we did
- 01Identity refinement: wordmark, palette and print collateral
- 02Website with stylist profiles and a real portfolio gallery
- 03Integrated online booking and deposit handling
- 04Interior-led photography direction
- 05Automated reminder and rebooking messages
- 06Google Business Profile and review strategy
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